Articles

Thoughts on
design & product.

The newest essays stay here. Older posts move into a clean archive so the page stays readable as the library grows.

20 older articles grouped by year and category

12 Oct 2026Product Design

SaaS Onboarding Flow Design: The First Ten Minutes Decide Everything

A founder once showed me a signup flow with nine steps and a smile on his face. He called it thorough. I called it a polite way to lose people.

6 min readRead Article

05 Oct 2026Career

Freelance Product Designer Hourly Rate: $25 or $250, It Depends on What You're Buying

A founder emailed me last week with one line: "What's your hourly rate?" I stared at it for a minute, because I don't have one clean answer.

6 min readRead Article

28 Sep 2026Product Design

Fintech Product Design Case Study: FinFlow from Idea to App in 14 Days

My mother could not use her bank app because its errors were in English. The FinFlow case study: a fintech app I designed and built in 14 days.

6 min readRead Article

21 Sep 2026Product Design

I Design It, Then I Build It. That Is the Whole Pitch.

I spent three weeks designing a logistics dashboard. The shipped product looked nothing like my Figma file. Why that changed my approach to design-to-code handoff.

6 min readRead Article

14 Sep 2026Product Design

I Cut a Dashboard From Thirty Charts to One Screen. Nobody Noticed.

A dashboard mockup had 31 charts but no clear decisions. How we dropped the wow factor and shipped one useful screen instead.

6 min readRead Article

07 Sep 2026Product Design

MVP Design and Development: The First Version Is Supposed to Be a Little Embarrassing

The first FinFlow build was ugly. The founder told me to ship it anyway. What that taught me about MVP design and development.

6 min readRead Article

31 Aug 2026Product Design

Enterprise UX Design Services: The Work Nobody Puts in the Portfolio

A Valmont VP said my new navigation was not really design. Why enterprise UX design services focus on the unglamorous work that saves time and money.

6 min readRead Article

24 Aug 2026Design Systems

A Fintech Design System Is Not a UI Kit With a Bank Logo

A regulator made me rewrite 30 Valmont screens in two weeks. Why a fintech design system needs to absorb regulatory change, not just standardise UI.

6 min readRead Article

17 Aug 2026Product Design

SaaS UI/UX Design Services: Nobody Shows You the Empty States

A client asked me to make an industrial dashboard look like Stripe. I said no. Why SaaS UI/UX design services should solve real workflows, not just look pretty.

6 min readRead Article

10 Aug 2026Product Design

I Learned More About Money From a Cab Driver Than From 11 Years of Design

A Mumbai cab driver at 2 AM taught me the entire job of a fintech product designer: don't make the user feel stupid when their money is on the line.

6 min readRead Article

03 Aug 2026UX Process

The UX Audit Is Not a Report. It's a Mirror.

I spent Thursday staring at a dashboard with 47 different shades of blue — in a SaaS product that raised a Series B. A UX audit is not a report; it's a mirror.

6 min readRead Article

27 Jul 2026Design Systems

Why Your Startup Needs a Design System Consultant (And Why You Are Probably Doing It Wrong)

A founder messaged me — his startup raised $2M, but the app looked like five people designed it in five decades. That's why it needed a design system.

6 min readRead Article

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