Buy a voucher.
Book anything.
Voyacher is a Qatar-based travel platform built around a single idea — purchase a digital voucher in QAR, then use it to book any service on the platform. Flights, Umrah packages, healthcare travel, tours. One balance. Every journey.
Client
Voyasa Travels
Platform
Web (Responsive)
Role
Product Designer — End-to-End
Market
Qatar · QAR-first
01 / Overview
Voyacher is not a typical travel booking platform. At its core, it's a voucher ecosystem — users buy a QAR-denominated digital voucher and use that balance to book anything the platform offers.
The services — flights, Hajj & Umrah packages, healthcare travel to UK hospitals, international tours — are not separate products. They are redemption destinations. Everything flows through the voucher.
“The hardest design problem wasn't building six service flows. It was making the voucher feel like the natural, obvious way to start — not a workaround.”
6
Redemption services
6
Voucher denominations
1
Unified design system
100%
Dev-ready Figma
02 / The Problem
Travel platforms overwhelm. Voyacher had to unify.
Voyasa Travels needed to offer six very different services — each with its own booking logic, pricing structure, and emotional context — without making users feel like they're navigating six separate apps.
Fragmented Services
Six product categories — flights, Umrah, healthcare, tours, BNPL, support — each with different logic. Without a unifying layer, the experience fractures.
Payment Friction
Re-entering payment details for each booking creates drop-off. A pre-loaded voucher wallet removes that friction entirely — the balance is already there.
No Gift or Corporate Use
Companies and individuals needed a way to gift travel. You can't gift a flight search. But you can gift a QAR 2,500 voucher — and let the recipient choose their journey.
03 / How It Works
Three steps. One wallet. Any journey.
The entire platform logic lives in this loop — and the design had to make each step feel effortless.
Step 01
Buy a Voucher
Choose a QAR denomination — from QAR 50 to QAR 5,000. Pay once. For yourself, or as a gift for someone else. The voucher lands instantly in your wallet.
Step 02
Your Wallet
Check your balance, view active vouchers, and manage transfers — all in one place. Your voucher balance is visible across every checkout flow on the platform.
Step 03
Redeem Anywhere
When booking any service — flights, Umrah packages, Cleveland Clinic healthcare, international tours — apply your voucher balance at checkout. One tap. Done.
04 / The Wallet
A travel wallet that works like a bank — but feels like a gift.
The wallet dashboard was the centrepiece of the platform. It needed to communicate trust and clarity — showing exactly how much is available, where it came from, and how to use or send it.
Balance at a Glance
Total available balance shown prominently — QAR 3,250 in a bold, high-contrast hero card. No hunting for numbers, no ambiguity.
Voucher Source Breakdown
Each active voucher shows its source — purchased, gifted, or transferred — with expiry date and individual amounts.
Transfer to Anyone
Send any amount from your balance to another Voyacher user — in four steps with OTP confirmation.
OTP-Secured Transfers
Every transfer is verified with a 6-digit OTP. Users never feel exposed — the security step is visible, quick, and reassuring.
05 / Redemption
Where your voucher takes you.
The six services on the platform are not separate products — they are the destinations your voucher unlocks. Each was designed with its own emotional language, but all share the same checkout moment: your voucher balance, right there, ready to apply.
Flights
Domestic & international
Search flights from Doha to anywhere. Apply voucher balance at checkout — or use the full balance to cover the fare entirely.
Voucher applies at checkout
Hajj & Umrah
Sacred journey packages
Book Umrah packages, Hajj itineraries, group tours, and VIP services — with a tone that never feels transactional.
Voucher applies at checkout
Healthcare Travel
UK hospitals · QAR pricing
Book medical procedures at UK hospitals like Cleveland Clinic London. All QAR-priced with full transparency.
Voucher applies at checkout
International Tours
Europe · Middle East · beyond
Tour packages across Europe, the Middle East, and beyond. Destination cards give enough to decide without overwhelm.
Voucher applies at checkout
Fly Now, Pay Later
0% interest · Instant approval
Use voucher as deposit, split remaining into installments. BNPL at checkout — never forced.
Voucher + BNPL at checkout
Gift & Corporate
QAR denominations · P2P transfer
Buy a voucher for someone else. Corporate incentives, wedding gifts, family top-ups — all P2P with OTP security.
Transfer via wallet
06 / Transfer
Send your balance. Four steps. Full confidence.
Peer-to-peer voucher transfer was the most trust-sensitive flow on the platform. Money is moving between people. Every step had to be explicit, reversible up to the final confirmation, and secured with OTP verification.
Your Balance
The starting point — total balance shown with a clear "Transfer" action. No hidden navigation.
Enter Amount
Choose how much to transfer. Remaining balance updates live so users never accidentally over-send.
Recipient Details
Enter the recipient's phone number or Voyacher username. A preview of their display name confirms the right person before proceeding.
Review & OTP Confirm
Full summary — amount, recipient, remaining balance — before the OTP screen. 6-digit code sent to the sender's mobile.
Transfer Initiated
Success screen with full transfer summary and next steps — confirmation of amount, recipient, and updated balance. No ambiguity about what just happened.
07 / Decisions
The decisions that held the voucher model together.
A voucher-first platform only works if the voucher feels like an asset — not a constraint. These four decisions ensured that.
Decision
Voucher nudge, never a blocker
Why
Forcing voucher use at checkout would create anxiety and abandonment. The balance appears as a helpful prompt — users can ignore it and pay normally.
Outcome
User agency preserved. Voucher feels like a benefit, not a restriction.
Decision
QAR everywhere, always
Why
The voucher balance is in QAR. If service pricing appeared in foreign currency, the redemption moment would create friction and distrust.
Outcome
Seamless voucher application. Zero currency confusion at any point.
Decision
OTP as a trust signal, not a hurdle
Why
Money transfers require a moment of visible security. The OTP step was designed to feel reassuring — a confirmation that the system is protecting the user, not slowing them down.
Outcome
Users feel protected. Transfer flow completes with confidence.
Decision
What happens next — always visible
Why
After every voucher purchase, every service booking, every transfer — the confirmation screen shows what happens next.
Outcome
Reduced post-booking anxiety. Clear next steps build long-term trust.
08 / Outcome
“Voyacher turned six separate travel services into one wallet experience. The voucher isn't a payment method — it's the product. Everything else is where it takes you.”
6
Services unified
6
Denominations
1
Design system
100%
Dev-ready
“Designing Voyacher taught me that the hardest part of complex product design is not making things look good. It is making decisions — about hierarchy, about flow, about what to show and what to hide — that serve very different users without feeling designed for any one of them specifically. The pilgrim booking Umrah and the executive booking a cardiac screening at Cleveland Clinic are both on Voyacher. They both start the same way: buy a voucher.”
— Mohammed Noushad, Product Designer
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