Articles

Thoughts on
design & product.

Notes, reflections, and deep dives on product design, design systems, and building better digital experiences.

27 Jul 2026Design Systems

Why Your Startup Needs a Design System Consultant (And Why You Are Probably Doing It Wrong)

A founder messaged me — his startup raised $2M, but the app looked like five people designed it in five decades. That's why it needed a design system.

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6 min read

03 Aug 2026UX Process

The UX Audit Is Not a Report. It's a Mirror.

I spent Thursday staring at a dashboard with 47 different shades of blue — in a SaaS product that raised a Series B. A UX audit is not a report; it's a mirror.

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6 min read

10 Aug 2026Product Design

I Learned More About Money From a Cab Driver Than From 11 Years of Design

A Mumbai cab driver at 2 AM taught me the entire job of a fintech product designer: don't make the user feel stupid when their money is on the line.

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6 min read

17 Aug 2026Product Design

SaaS UI/UX Design Services: Nobody Shows You the Empty States

A client once asked me to make an industrial dashboard look like Stripe. I said no. That's the real difference between SaaS UI/UX design services that ship, and ones that just look pretty.

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6 min read